The Title and URL Influence on Rankings – In-depth Study on 34k Keywords

Every site owner’s dream (and goal) is to rank as high as possible for their target audience. Every search engine’s dream (and goal) is to make sure that the most relevant websites rank the highest. But how is that relevancy built and interpreted? Does it have anything to do with what you say? That much we know to be true.Read the full article

Is it better to have keywords in the URL path or filename?

It seems that having relevant keywords in URLs is very helpful. Does Google give higher importance to keywords in the path vs filename? E.g. or Alex Black, Waterloo, Canada