Timeline gold: How 5 brands are using social data creatively

In the age of ad blocking, brands are racing to create content that will get users opting in rather than out. Personalization is a crucial part of this. And brands are mining users’ social feeds — be it Twitter, Facebook or Instagram — to create more meaningful, and tailored, campaigns. “They’re prepared to flex their brand to fit with you and your interests; that’s how they ...Read the full article