Wow: Facebook Native Videos Generate 268% More Shares than Articles1

by Michael Levanduski As someone who writes articles for a living, maybe I shouldn’t be sharing this statistic, but according to a new study of Facebook data, native videos are getting 268% more shares than article posts. When publishers create and share videos, their users are far more likely to watch and share them than they would a normal text post or even a link to an article off of Facebook.Read the full article