5 Self-Serve Platforms for Location-Based Mobile Campaigns

by Stephanie Miles
Eighty-five percent of marketers expect spending on location-based mobile ads to increase in the coming year, and 59% say they use mobile location marketing right now. As these types of targeted campaigns become more commonplace and the barriers to entry decrease, marketers will get more comfortable using the technology and self-service platforms are expected to gain in popularity.Read the full article