A CMO’s View: How Dollar Shave Club built its brand on video marketing

by Amy Gesenhues
In 2012, Dollar Shave Club launched its brand on YouTube with the famous “Our Blades Are F****** Great!” video, bringing in 12,000 customers for the subscription razor service within the first two days. Since then, Dollar Shave Club has continued its commitment to video, keeping a relatable style and tone across its wide breadth of video marketing efforts.Read the full article

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