Brand Newsroom 97: Good news versus bad news

The news been really depressing lately, with so much death, destruction, doom and gloom. Why is it that the news always seems to focus on the negative? And is there room for more positive news? James and Nic take a look at good news versus bad news and the opportunity that creates for marketers. Here are some key take-outs: Reporters aren’t just looking for the negative ...Read the full article