How TV ad spending stacks up against digital ad spending in 4 charts

TV is still king — and it looks to remain so for a while. Television is currently the dominant advertising medium, taking a 37 percent share of all ad dollars spent globally in 2015, with the internet coming in at a close second at 30 percent, according to media agency Zenith. But the rate in which they’re both growing is significantly different, according to the agency’s late ...Read the full article