Influencer Marketing is Due for a Cooldown, But Isn’t Going Away

As Warren Buffet said, “What the wise do in the beginning, fools do in the end.” Just like banner ads became display ads, the concept of influencer marketing isn’t new. While new platforms like Instagram and Snapchat increase the base of potential niche influencers, companies have used influencer marketing for years — through infomercials or by getting celebrities to wear the ...Read the full article