Introducing Analytics for PDFs (and More!)

by Sam Slaughter
Brands produce a lot of content, and Contently is no exception. Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere. This is what we tend to call middle- and lower-funnel content—the stuff we use to get people interested enough in our so ...Read the full article