Jaguar shifts into high gear in virtual reality

For some, virtual reality is a PR gimmick. For Jaguar, it’s a technology that is driving results. At this year’s Wimbledon tournament, the brand created its first VR campaign, #FeelWimbledon, which let users experience hitting a winning shot as champion (and Jaguar ambassador) Andy Murray himself.Read the full article

Feel Wimbledon with Andy Murray | Jaguar UK

Just like the exhilaration of All-New F-PACE, nothing in tennis comes close to hitting Championship Point at Wimbledon. Now you can experience it in 360° with our immersive experience featuring Andy Murray. As creators of world-class performance, we’re taking fans closer than ever to the heightened emotions that make Wimbledon so extraordinary. Because in tennis, as in cars, not all performances are the same. Discover F-PACE here: http://www.jaguar.co.uk/fpace Connect with Jaguar: Website: http://www.jaguar.co.uk Facebook: http://www.facebook.com/JaguarUK Twitter: http://twitter.com/JaguarUK Instagram: http://instagram.com/JaguarUK


Land Rover brings new Discovery Sport to life with Augmented Reality

Land Rover has unveiled innovative Augmented Reality (AR) technology to support the launch of the New Discovery Sport bridging the gap between the announcement and vehicles arriving in showrooms. The digital initiative will be rolling out across all 117 Land Rover retailers in the UK. For more information, visit http://www.easier.com