Measure the true value of calls with imported call conversions

by Rob Newton
Mobile click-to-call has made it easier than ever for consumers to connect with businesses over the phone. And growth in call volume shows no signs of slowing down. In fact, calls to U.S. businesses from smartphones are predicted to reach nearly 162 billion by 2019, a 73% increase from 2015.1 Even though calls are a major source of conversions for many businesses, it can be c ...Read the full article