The History of Content Marketing [INFOGRAPHIC]

by Amanda Durepos
In recent years, the buzz around “content marketing” has grown. Content marketing-specific jobs are springing up everywhere. More than ever, businesses understand that without a detailed content strategy, they’re as good as dead. Have a look at this steep slope from Google Trends: But content marketing isn’t new. Certainly not as new as this graph would suggest.Read the full article

Documentary- The Story of Content: Rise of the New Marketing

For more info: TheStoryofContent.com Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been–and will continue– to change business and media forever. FOR TONS MORE advice & education http://www.contentmarketinginstitute.... SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute... LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarke... Facebook ►https://www.facebook.com/ContentMarke... Linkedin ► http://www.linkedin.com/company/conte... Slideshare ►http://www.slideshare.net/cmi