Why Sonos is following Apple’s footsteps with an experiential store

by Yuyu Chen
This is ThinkTank, a series in which we quiz brand chiefs and CMOs on where the industry is heading. Sonos faces a marketing challenge: Many people believe it’s complicated and the product itself is best experienced to understand its benefits. On Tuesday, the company opened its first retail shop in Soho. The 4,200-squrae-foot store features seven state-of-the-art listening rooms.Read the full article

Inside Sonos' flagship in Soho l Digiday

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