Email and Social Media Marketing: Making CRM Data Actionable

Brands are being sold the promise of omni-channel marketing. With a top-notch omni-channel platform/provider and minimal effort (self-service!), we are told that we will be able to converse with our target customer (let’s call her “Jane”) as she snaps a picture of our latest product on her phone, researches it online, goes to our website, is retargeted across the web (desktop a ...Read the full article