Singular isn't about scale

by Seth Godin
Tracy Chapman was outsold by the Doobie Brothers by 40:1. But the Doobie's aren't 40 times as singular an artist as she is. Lou Reed was outsold by Van Morrison at least 40:1. But again, our image and memory of Lou compares to Van's, it's not a tiny fraction of his. Singular is the one that we can tell apart, the one we remember, the one we ...Read the full article