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adage.com - 10 readers - There are already a handful of companies specializing in mobile location data and they're building viable businesses by sharing that data.
adweek.com - 20 readers - Don't be surprised if the Spotify ads you hear start to match the vibe of your playlists. The music streaming service announced today it will start offering programmatic advertising for the 70 million people using the free version of its platform.
adage.com - 5 readers - The Washington Post has created a new newsletter platform called Paloma that is available to be licensed to other companies.