Surface your videos when viewers are looking for what to watch with TrueView discovery ads

by Rob Newton
Think about the last YouTube video you watched. How did you find that video? Did a friend send it to you? Did you click a link from a blog or social media? Or did you do what millions of YouTube users do every day and head to YouTube to find something to watch? To win over users who are choosing which video to watch, we built TrueView discovery ads (formerly known as TrueView i ...Read the full article

TrueView Discovery Ads EXPLAINED While Doing Yoga | YouTube Advertisers

People visit YouTube every day to discover new content, which makes it a great place to reach users with your brand message. Join YouTube’s Head of Brand Product Strategy, Josh Rubel, as he explains TrueView video discovery ads while trying yoga for the very first time. Featuring: Josh Rubel, Head of Brand Product Strategy, YouTube Video clip by: Yoga With Adriene Produced by: SpecialGuest Subscribe → Stay connected with YouTube Re:View → Subscribe to the official YouTube Advertisers channel, your go-to destination for industry trends, YouTube advertising launches, creative inspiration and best practices to build your online video strategy.