What agencies want from Google’s bid to speed up mobile ads

So far, Google’s ongoing project to speed up the web with its Accelerated Mobile Pages has focused on how it can speed up page loads for publishers. Now, it wants marketers on board, and this week, it unveiled two new tools to encourage marketers to create lighter ads that can load faster. The Catch-22 with digital ads is that as they’ve become richer over the years, they’ve a ...Read the full article