A+E Networks’ FYI taps PureWow for food video

by Lucia Moses
TV networks have been teaming up with digital publishers, hoping to tap into their often-younger audiences as their own viewers age. That’s led to investments by NBCU in BuzzFeed and Vox Media, and Vice deals with HBO and A+E Networks, to name a couple. Along those lines, A+E Networks is tapping PureWow, a women’s lifestyle startup, to produce a dozen 45-second recipe videos f ...Read the full article