Birchbox tests Snapchat for customer service

by Yuyu Chen
U up? Juliette Dallas-Feeney and Lorelei Orfeo are down to chat. Some of Snapchat’s best marketing features are hidden. While most companies started experimenting on the platform with geo-filters or branded lenses, Birchbox is turning to the revamped video and voice calling features that are ignored by many.Read the full article