Confessions of a Former Ad Exec: There Are Not Enough Quality Content People

by Joe Lazauskas
Over the last few years, the primary question most brands have about content marketing has stopped being “Should I do it?” Today, the big question is “How the hell do I pull this off?” It’s an inquiry that can lead brands down a confusing road of agency partners, technology solutions, and new in-house roles. Above all, it usually leads to the realization that there’s no cookie-cutter solution.Read the full article