How the world’s biggest eSports promoter uses Facebook Live

ESL One Cologne, a live eSports tournament held in Germany from July 5 to 10, drew more than 42,000 attendees during the last three days of the event. The actual competitions, which were streamed live across platforms like Twitch, Hitbox and Yahoo, drew a total of 21.7 million unique viewers with as many as 1.6 million people watching at the same time.Read the full article