The Role Of ESPs On Email Deliverability

Our Deliverability Team gets questions like this all the time: “Why is my bounce total higher in ESP X?” “Why are my open rates lower when I switched to ESP Y?” These are excellent questions. In the email industry, deliverability and engagement rates are key. If people aren’t receiving the email and acting on it, what’s the point? But when comparing and trying out a n ...Read the full article