Will Social Media Apps Become Irrelevant to Marketers?

by Krystal Overmyer
Brands have clung to social media as a way to spread their message in a mobile-oriented world. But if current trends continue, social media apps may become less relevant. A report from SimilarWeb found that people worldwide are spending less time using social apps like Facebook, Instagram, Snapchat and Twitter. The report compared Android app usage data from Q1 2015 to Q1 2016.Read the full article