Yahoo Loses $200 Million on Tumblr, Can’t Sell Ads, Begs Facebook

by Michael Levanduski Tumblr, which is owned by the struggling Yahoo, has just confirmed that they have had to turn to the Facebook ad network in order to fill their inventory of ads. Yahoo bought Tumblr for $1.1 billion about three years ago, and while the site itself has grown significantly, the demand for its ads has lagged behind.Read the full article