"So simple it doesn't need instructions"

by Seth Godin
Eager (and less-talented) designers often get confused about this instruction, turning it into: "It doesn't have instructions, therefore it's simple. Consider a hotel shower. It has 11 things that might be dials, and five that actually are. The alert person, standing under cold water, at 5 in the morning, in a dark hotel room, will probably (???) realize that the bottom dial, ...Read the full article