Struggling With Social? Call in Your Influencers

Influencers can inspire social communities around a brand – but only when those influencers’ personalities authentically match the brand’s persona. What’s a great match look like? Consider Tyson Foods’ campaign, Why Should Cookies Have All the Fun? To spice up holiday sales of its chicken nuggets, Tyson invited mom bloggers to decorate the pint-sized poultry snacks.Read the full article