3 Ways to Get Executives Excited About Guest Posts

If you’re a B2B marketer, you’re probably all too familiar with the frustrations that come with ghostwriting and publishing thought leadership. Maybe you’re trying to produce an op-ed on behalf of an executive who won’t make time to discuss the angle with you. As a result, you’re left to aggregate or completely make up the insights that will go in the piece instead of hearing ...Read the full article