Case Study: Sailing Company Leverages Online Reviews to Maximize Sales

by Stephanie Miles
Merchant: Kai Kanani Sailing Charters Location: Kihei, Hawaii Platforms: Facebook, FiveStars, Google Adwords, Instagram, PonoRez, TripAdvisor, Yelp Bottom Line: Local businesses can leverage free online platforms to make their marketing budgets go further. Online reviews can make or break a business in the tourism industry, which is one of the reasons why Kai Kanani Sailin ...Read the full article