Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords

by Ginny Marvin
Google introduced Smart Bidding on Monday, a new umbrella name for automated bidding strategies that include Target CPA, Target ROAS and Enhanced CPC in AdWords and DoubleClick Search. Coming soon is the ability to set different Target CPA goals by device in search and display campaigns. This will roll out to all advertisers in the next few weeks.Read the full article