How Content Marketers Feel They Measure Up to Their Peers

Do marketers consider their content strategies more successful or less successful than the strategies of their competitors? To find out, Ascend2 surveyed 219 US content marketers: 69% of respondents work for B2B companies; 16%, B2C companies; and 15%, hybrid B2B-B2C companies. Half of the marketers surveyed say their content strategy is somewhat successful (above average ...Read the full article