Marriott brings its social media war room to Europe

The once-ubiquitous social media “war rooms” that sprung up around big events like the Super Bowl are becoming a thing of the past. Instead, brands are now battling to make sense of real-time data on a daily basis — not just the big occasions. Last week, Marriott brought its fight to Europe. At its European headquarters in London, the hotel group has launched its fourth “M Liv ...Read the full article