On the hunt for new revenue, The Guardian offers ad targeting on trending stories

The Guardian, in the midst of a quest for new revenue streams, is offering advertisers the chance to piggyback on trending stories. For years the publisher has used in-house analytics tool Ophan to measure reader behavior in real time in order to inform editorial decisions. Now it wants to benefit from that insight commercially.Read the full article

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    ft.com - 3 readers - Guardian Media Group will this week reveal a higher than expected full-year operating loss of £69m as the owner of The Guardian newspaper battles to bring its finances under control. GMG’s total pre-tax loss will hit £173m as the group belatedly