On the hunt for new revenue, The Guardian offers ad targeting on trending stories

The Guardian, in the midst of a quest for new revenue streams, is offering advertisers the chance to piggyback on trending stories. For years the publisher has used in-house analytics tool Ophan to measure reader behavior in real time in order to inform editorial decisions. Now it wants to benefit from that insight commercially.Read the full article

  • Guardian Media Group hit with record £173m loss - FT.com

    ft.com - Guardian Media Group will this week reveal a higher than expected full-year operating loss of £69m as the owner of The Guardian newspaper battles to bring its finances under control. GMG’s total pre-tax loss will hit £173m as the group belatedly