Twitter Wants Non-Users to Come ‘See What’s Happening’

by David Cohen
Twitter’s newest marketing campaign encourages non-users to “See What’s Happening.” Chief marketing officer Leslie Berland announced the new campaign in a blog post, saying that its content, including videos and digital ads, will drive home what Twitter has to offer in terms of breaking news, entertainment, sports and politics, as well as attempt to clear up misconceptions abo ...Read the full article