A TV Comedy Writer Explains What Marketers Get Wrong About Brainstorms

During normal business hours, Liam MacLeod works quietly in Hootsuite’s creative department. He edits videos. Drinks a lot of black coffee. And attends Hootsuite’s marketing brainstorms. In his spare time, though, he’s also managed to co-write a TV comedy show. Last year, his comedy team—a group of six high school friends—won $500,000 in production financing from the CBC, Cana ...Read the full article