Ad industry execs cautiously optimistic Verizon-AOL-Yahoo can take on Google & Facebook

by Ginny Marvin
“This is the best outcome marketers could have hoped for in the industry. This acquisition puts AOL on solid ground as the third platform CMOs must take a meeting with behind Google and Facebook. Balance of power is good,” said Jay Friedman, COO of programmatic media agency Goodway Group, of the pending Verizon deal to buy Yahoo for $4.8 billion.Read the full article