How Bauer radio station Kiss FM is using Snapchat

For media companies that haven’t landed a spot on Snapchat Discover, building up an organic presence is a steeper road. For Bauer Media’s youth-focussed urban radio station Kiss, that’s meant playing up unscripted moments and less polished fare. “Our audience really like the not-so-glossy, behind-the-scenes look,” said Renée Alleyne, social media producer at Kiss Network.Read the full article