How did L’Oréal Become The Most Watched Beauty Brand in June 2016?

by Greg Jarboe
Recently, Tubular published the rankings of the most watched beauty brands for the first time. L’Oréal ranked #1 with 89.3 million video views in June 2016. Bunched behind it were Olay at #2 with 63.9 million views, Dove at #3 with 63.8 million views, Avon at #4 with 62.9 million views, and Nivea at #5 with 61.6 million views.Read the full article

Dami Im, Bianca Cheah and Rachael Brook find their L'Oreal® True Match™ Foundation, what's yours?

It's your skin, your story your True Match. We all have a unique story behind our skin. Dami Im, Bianca Cheah and Rachael Brook share their stories, their heritage for L'Oreal® True Match™ Foundation. Your skin is unique to you; take the quiz and discover your True Match today: http://www.lorealparis.com.au/cosmetics/face/true-match/diagnostic.aspx L'Oréal Paris True Match Foundation is available in 11 shades to suit every skin, from warm to neutral to cool, to match your skin’s natural color. True Match™ foundation provides perfect coverage without creasing or caking. With a high concentration of pigments to hide imperfections, it contains a unique selection of very light oils and powders to naturally even skin tones. The result is an even, visibly beautiful complexion and natural looking skin, healthy-looking glow. 98%* of Australian women found their True Match, you'll find your shade thanks to our quiz and will discover the perfect match for your skin, your True Match™: http://www.lorealparis.com.au/cosmetics/face/true-match/diagnostic.aspx *Surveyed by 2CV and L'Oreal over 2 weeks on a 500 women sample group aged 18-65 representing Australian population skin tones in major capital cities within Australia. ------------------------------- Join our Youtube channel and be among the scoop on the latest products, expert advice and offers. We'll take you behind the scenes to show you what it's like to be a part of the L'Oréal Paris world, explain to you the upcoming trends and show you the last makeup how to and beauty tutorials explained by our makeup artists and experts. Subscribe here: https://www.youtube.com/LOrealParisAU Get Social with us! Like us on Facebook: https://www.facebook.com/LOrealParisAU Follow us on Twitter: http://twitter.com/lorealparisau Visit us on Instagram: http://instagram.com/LorealParisAU --------------------------------- Present in more than 130 countries, L'Oréal Paris grew from one philosophy: to innovate and offer top performing products at great prices to the greatest number of consumers possible. A philosophy which stems from the research carried out in our laboratories and our will to make professional expertise accessible. Through our continued pursuit of excellence, L'Oréal Paris is sculpting the future of beauty. Thanks to our engagement and genuine value for respect and closeness between women and men of the world, we have been able to become a global leader in the world of beauty trends. L'Oréal Paris represents beauty around the world. Our philosophy and signature phrase "Because We're Worth It" accompanies everyone around the world in their aspirations to look and feel beautiful, to embrace glamour and to strengthen self-confidence. Whatever your age, gender, ethnicity or look, L'Oréal Paris defends the right to beauty; the right to all types of beauty; the right for each of us to grow old with grace and self-assurance and our the brand aims to accompany women and men world-over as they go about their daily lives. Explore our world and discover brands. Visit now our website at http://www.lorealparis.com.au Get more! For more inspiration and exclusive offers, sign up to L'Oréal Paris Insider at http://www.lorealparisinsider.com.au


Product placement on steroids with Jordan Blum, Beautychoice.com at SES New York 2010

Greg Jarboe, SEO-PR, interviews Jordan Blum, Beautychoice.com at SES New York 2010. Jordan discusses Beautychoice.coms outreach to the top video publishers in the beauty and howto category. Beautychoice.com gives products that are featured on their website to these video publishers who then link back to beautychoice.com. The results have been spectacular, according to Jordan. YouTube is delivering superior traffic and driving cosmetic sales even higher.