Inside Citi’s ‘Stand for Progress’ Olympics push

by Yuyu Chen
With the Rio Olympics around the corner, big brands like Citi are gearing up their marketing blitzes. Citi changed its sponsorship messaging from “every step of the way” to “stand for progress” in order to inspire people to “set goals alongside America’s elite athletes.” Tina Davis, director of sponsorships and marketing for Citi, explained that this is because the national “E ...Read the full article

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