Madewell’s 24-day denim campaign includes a Goop denim jumpsuit

To drive traffic without defaulting to discounting prices, J.Crew-owned brand Madewell is generating buzz by releasing a new denim product every day for the next 24 days. Through its “Denim Every Day” campaign, starting July 26, Madewell will release a new denim product every day through Aug. 18. Some releases are collaborations with outside brands, like a pair of denim Vans s ...Read the full article