Making Marketing Analytics as Simple as 1, 2, 3

Every smart marketer on the planet gets just how important data is in marketing. But answer me these questions, and answer them honestly: Do you know how to analyze your marketing data? Do you know how to use your analyses to improve your results? During his presentation at Call To Action Conference, co-founder of Orbit Media, Andy Crestodina, revealed that many data-driven ...Read the full article