Qualia partners with NinthDecimal to attribute a physical store visit to a specific device and ad

In January, cross-device tracker BlueCava merged with intent data targeting platform Qualia. Today, that company — called Qualia — is announcing a new partnership with mobile attribution firm NinthDecimal that it says points to one of the key benefits of the merger. The Qualia/NinthDecimal collaboration allows a marketer to track a visit to an offline retailer back to the m ...Read the full article