The CMO and the DCoE: 3 steps to build your digital center of excellence

by Jim Yu
Two-thirds of Global 2000 CEOs will have digital transformation at the center of their corporate strategies by the end of 2017, according to IDC. CEOs and CMOs are increasingly becoming more accountable for driving maximum business impact from their digital marketing efforts, and building so-called “digital centers of excellence” is becoming key to organizational success and ...Read the full article