The man behind Surf Air’s all-you-can-fly European play

Simon Talling-Smith masterminded British Airways’ first e-commerce site back in 2001. At BA.com, he witnessed a rapid evolution of consumer habits in an industry that, according to PricewaterhouseCoopers, now sees 60 percent of holidays booked online. Travelers are more demanding than ever before. “It’s about self-service,” he said.Read the full article