The Marketer Vs. Publisher Side of Lead Generation: Know Where Your Leads are From

It’s 2016 and everyone seems to be selling lead generation. Marketers have the “luxury” of owning the strategy and execution of demand generation programs, with the constant pressure of ROI and sales satisfaction. The selection of demand generation strategies, partners, and vendors requires marketers to be very well educated in all aspects of the lead generation process.Read the full article