4 Questions to Ask Yourself Before Adding Humor to Your Email Content

Humor and marketing are hardly strangers to each other. They were companions long before Volkswagen used the Beetle’s alleged buoyancy as a selling point in the 1960s and will be long after the recent blast-off to retirement on Mars of Dos Equis’ “most interesting man in the world.” But print ads and TV spots are not reflective of the much more intimate, and increasingly perso ...Read the full article