Content Marketing Generated a 5,100% ROI for Health Care Innovator Optum

Content marketing has become its own industry in the last few years. The dream of content marketing is that all you need to do is provide value in a market by producing high quality work that gets noticed. The work then does all the pre-selling for you so your company closes more deals with greater efficiency. No need for cold calls, pushy sales tactics, or throwing money at direct mail.Read the full article