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adage.com - 8 readers - The move underscores Google's aim to enable native advertising via programmatic ad exchanges.
adage.com - 15 readers - Google brings true native advertising programmatically. Company also plans to improve ad experience for its Accelerated Mobile Page effort, also known as AMP
wsj.com - 2 readers - Swedish music-streaming company Spotify AB on Wednesday launched programmatic ad buying for all its markets, allowing advertisers to target its 70 million nonpaying users by age, gender, genres and playlists in real time.