Not just for payments, mobile wallets an underused consumer channel — [survey]

by Greg Sterling
Mobile wallets: they’re not just for payments. That’s according a new Urban Airship survey of 2,000 adults in the US and UK. The study sought to explore the “non-payment capabilities” and adoption of mobile wallets as a communication and consumer engagement channel. Urban Airship found that 54 percent of consumers surveyed had used mobile wallets but that the full potential ...Read the full article