Twitter Ad Revenue & Engagement Grows, But Demand Drops

by Danny Goodwin
Twitter’s ad revenue grew 18 percent year-over-year to $535 million in Q2. Ad engagement climbed by 226 percent and the cost per engagement fell by 64 percent. But it’s not all good news. Twitter said that they are “seeing a continuation of the trends discussed last quarter with less overall advertiser demand than expected. This is reflected in both our Q2 perf ...Read the full article